| The new Australian site - and the Paywall |
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OK we did it. After a year's preparation. A thousand meetings, designs, wireframes, technical hurdles, road-blocks, discussions, frustrations. The new site is up. Not 100% yet - that will take a few more months. But it's a satisfying feeling. I work with an amazing team. http://www.theaustralian.com.au/ The new Weekend Masthead
As for the paywall. Well once upon a time I would have kicked up a stink. I'm now a convert. I mean - lets face it - you wouldnt expect to stroll into a newsagent, pick up a paper and stroll out again and hope that the ads pinned to the wall justified it. Would you? The amount of work needed to get a national broadsheet out daliy by an enormous amount of people + journos is phenomenal. We just can't keep getting it for free online. However you've got to get better at doing that. This week was a good start - and I can't wait to keep improving it. |





